Index has backed Immersive Games Lab, a new startup from founder of Tough Mudder

Immersive Games Lab, a new venture from Tough Mudder co-founder and chairman Will Dean, has picked up around £2.5 million in seed funding, TechCrunch has learned. According to sources, London-based Index Ventures led the round.

In a call confirming the close, Dean told me Sweet Capital and JamJar Investments (the VC fund set up by the 3 Innocent Drinks founders) also participated.

Developing the “next generation” of immersive group gaming, Immersive Games Lab describes itself as “part indoor theme park, part video game, part escape room,” and says it will launch a new breed of “captivating group experiences” in London in early 2019.

Little else is known regarding what Immersive Games Lab’s first experience will be, although Dean told me it will be sold in retail spaces, in ticket form and will be a blend of technology and in-person group activity. It is currently being prototyped and tested in a warehouse in North London.

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